Want to work 20% less hours for the same pay?
Here’s a debate to enliven your lunchtime chat, and because pretty much everyone around the table has had a job, or goes to school, everyone will have an opinion. In October 2023, ministers warned English councils not to adopt a four-day week regardless of encouraging data from South Cambridgeshire District Council’s positive trial. In fact, working hours have been reducing over the past century, it’s a trend that’s set to continue, alongside working flexibly, remotely and smarter. Numerous trials expound positive benefits including enhancing employee motivation, loyalty, health and wellbeing…doesn’t it all sound a bit too good to be true? (more…)
Deeshen Shah was working in Engineering when he decided to make a change and study MSc Management (Entrepreneurship and Innovation) at the University of Bristol, he graduated in 2022. Here he discusses what drove that decision and what the future holds. 
For my dissertation, I researched the effect of sexualised social media advertisements on consumer behaviour, specifically the perceived product attractiveness, attitudes towards the brand, and purchase intention.
