Digital Marketing Trends in 2024

Mac desktop screen with words 'Digital Marketing' displayed2024 will be the year of change. The Marketing and Consumption group at the University of Bristol Business School predicts a shift in the digital marketing landscape as new technologies become more widely available and sustainability continues to rise higher on the agenda. Here our Marketing academics and PhD researchers weight in on the imminent developments in the sector.

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Transnational Corporations – Benefactors of Western Life or Vicious Exploiters?

Students from the University of Bristol Business School have been investigating the role Transnational Corporations play within global supply chains. Here, one of the students of our International Human Resource Management module, Stephen Angelo Savvanis-Nasiotis , explains their findings. (more…)

Elevating Possibilities: The Transformative Power of PLN Collaborations

Alex Feis-Bryce (male) next to title: Professional Collaborations; Transform DrugsThe Professional Liaison Network (PLN) facilitates the crossover from academia to real-world impact for students at the University of Bristol Business School. The programme drives transformative collaborations and meaningful connections that benefit students and businesses alike. Situated within the Faculty of Arts, Law and Social Sciences, the PLN gives University of Bristol Business School students the opportunity to take part in exciting placements and projects. The PLN have had a close relationship with the Transform Drug Policy Foundation for some time, enabling students to experience the realities of working with Policy.

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Blockchain: Why Isn’t The Disruptor Disrupting?

In the English language, success and failure can be seen as polar opposites – perhaps even mutually exclusive. Expressing shades of meaning between them is challenging without using phrases like “pipped at the post” or “missed by a country mile.” While linguistic determinism has its limitations, non-native speakers may still struggle with the colloquial nuances in such expressions. The common use of the phrase “being a victim of your own success” reinforces the idea of success and failure as independent states of being. We need a more nuanced view. Success and failure do exist on a variable scale and are not mutually exclusive, even if we don’t define specific words along that scale – particularly when time is involved.

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The Work, Employment, Organisation and Public Policy (WEOPP) research group – research statemtent

The Work, Employment, Organisations and Public Policy (WEOPP) academic group engages in research and engagement on a range of organisational forms and practices. It comprises approaches that are typically connected to wider social, political and cultural issues. Key research strengths are in the areas of:

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The Four Day Week – Workplace Panacea or Faustian Pact?

Want to work 20% less hours for the same pay?  

Here’s a debate to enliven your lunchtime chat, and because pretty much everyone around the table has had a job, or goes to school, everyone will have an opinion. In October 2023, ministers warned English councils not to adopt a four-day week regardless of encouraging data from South Cambridgeshire District Council’s positive trial. In fact, working hours have been reducing over the past century, it’s a trend that’s set to continue, alongside working flexibly, remotely and smarter. Numerous trials expound positive benefits including enhancing employee motivation, loyalty, health and wellbeing…doesn’t it all sound a bit too good to be true? (more…)

University of Bristol secures funding for revolutionary research into manufacturing supply chains

The UK and UKRI are leading the responsive manufacturing revolution with their recent funding call and Innovation Launchpad Network

University of Bristol academics Dr Phil Davies and Dr James Gopsill have recently been awarded a grant for £100,000 for two research projects that will address this issue of supply chain resilience and the role of AI in creating improvements. (more…)

Why do people become social entrepreneurs and what is their role in our globalised world?

The value of social entrepreneurship is widely recognised, as every day it is estimated to help over 1 billion lives, and further benefits are expected through its expansion. Yet, how do we support and encourage individuals to embark on social entrepreneurship journey?

Research conducted by Ana Dobre now alumni of BSc Management at the University of Bristol Business School, and supervised by Dr Rushana Khusainova, uncovers motivations behind why people become social entrepreneurs and their role in our globalised world. (more…)