Digital marketing trends in 2025
A major shift is under way in marketing and it is altering not only content creation, but also many marketing processes. Artificial intelligence is a key force in this changing landscape. Our expert academics from the Marketing and Consumption research... Continue reading→
Research and engagement – A Dragon’s Den-style pitch event
Who doesn’t love a Dragon’s Den-style pitch? On 4 December, the University of Bristol Business School’s Research Team hosted an exciting event where academics presented their innovative research projects aimed at engaging with companies and organisations in Bristol and beyond. Continue reading→
Supply Chains for Resilience and Sustainability in Uncertain Times
As the world grapples with geopolitical instability, rapid technological changes, economic volatility, and the drive towards net zero, addressing the complex challenges facing supply chain professionals is more critical than ever. Continue reading→
The future of Regenerative Marketing
Marketing is broadly defined as a set of activities aimed at identifying and fulfilling customer needs, with the goal of generating profit. However, as business practices evolve to suit the changes in our society, nature and planet at large, it... Continue reading→
Our policy, your problem…
In a new paper we investigate what, if any, is the impact of monetary policy on the tail risk of exchange rates. The paper focuses on nine advanced economies whose currencies represent around 85% of global foreign exchange turnover and covers the last 20 years. Continue reading→
Soft Skills for Leaders by Ben Dowman
In business today, “soft skills” might seem like a misleading term. These crucial abilities, often undervalued, are actually key to successful leadership. In the blog below, Ben Dowman, an experienced leadership consultant and coach, clarifies the importance of soft skills... Continue reading→
Research Engagement and Relevance: Reflections from the University of Bristol Business School
On 18th June, the University of Bristol Business School hosted an enlightening event titled “Engagement & Relevance – Point and Counterpoint”, featuring speakers Professor Martin Parker and Professor Robin Holt. The session provided a compelling discourse on the current state... Continue reading→
Navigating the grant capture, interdisciplinarity and impact: the early-career researcher (ECR) perspective
Insights and takeaways from the Faculty ECR event ‘How to live well as a researcher?’ Held in an atmospheric suite at Engineer’s House, this event brought together early-career researchers (ECRs) from across the Faculty of Arts, Law and Social Sciences,... Continue reading→
Should the state pension age go up in countries with ageing populations?
As societies worldwide get older, the debate over raising the state pension age becomes increasingly pressing. Aging populations, coupled with declining fertility rates and rising life expectancy, are reshaping the landscape of public spending, particularly on pensions. Many countries are... Continue reading→
On tennis business: how slow marketing and quality product bring success to a Spanish tennis academy
We caught up with Dr Rushana Khusainova, Senior Lecturer in Marketing about her recent experience at 4Slam Tennis Academy in Barcelona. Dr Khusainova’s teaching and research focuses on mindset, marketing and soft skills and so, fascinated by the success and... Continue reading→