A major shift is under way in marketing and it is altering not only content creation, but also many marketing processes. Artificial intelligence is a key force in this changing landscape. Our expert academics from the Marketing and Consumption research
Who doesn’t love a Dragon’s Den-style pitch? On 4 December, the University of Bristol Business School’s Research Team hosted an exciting event where academics presented their innovative research projects aimed at engaging with companies and organisations in Bristol and beyond.… Read more
Marketing is broadly defined as a set of activities aimed at identifying and fulfilling customer needs, with the goal of generating profit. However, as business practices evolve to suit the changes in our society, nature and planet at large, it … Read more
The words of the U.S. Treasury Secretary John Connally “It is our currency but it is your problem” originally used in a different context, can be paraphrased to summarise a subtle and perhaps a relatively small problem, but … Read more
In business today, “soft skills” might seem like a misleading term. These crucial abilities, often undervalued, are actually key to successful leadership. In the blog below, Ben Dowman, an experienced leadership consultant and coach, clarifies the importance of soft skills … Read more
On 18th June, the University of Bristol Business School hosted an enlightening event titled “Engagement & Relevance – Point and Counterpoint”, featuring speakers Professor Martin Parker and Professor Robin Holt. The session provided a compelling discourse on the current … Read more
Insights and takeaways from the Faculty ECR event ‘How to live well as a researcher?’
Held in an atmospheric suite at Engineer’s House, this event brought together early-career researchers (ECRs) from across the Faculty of Arts, Law and Social Sciences, … Read more
As societies worldwide get older, the debate over raising the state pension age becomes increasingly pressing. Aging populations, coupled with declining fertility rates and rising life expectancy, are reshaping the landscape of public spending, particularly on pensions. Many countries are … Read more
At the University of Bristol Business School, our academics are dedicated to conducting research that makes a tangible difference in society. On 27th March, an Impact Case Study event was organised by Professor Evarist Stoja and the Business School … Read more
