Not many people know that just a short coach ride from the University of Bristol lies Myrtle Farm, home to Thatchers Cider. From the moment we arrived in the heart
A major shift is under way in marketing and it is altering not only content creation, but also many marketing processes. Artificial intelligence is a key force in this changing landscape. Our expert academics from the Marketing and Consumption research
Marketing is broadly defined as a set of activities aimed at identifying and fulfilling customer needs, with the goal of generating profit. However, as business practices evolve to suit the changes in our society, nature and planet at large, it … Read more
