Digital marketing trends in 2023

Silver Imac on brown wooden table

New year, new rules? Our Marketing and Consumption group at the University of Bristol Business School believes that 2023 will bring some important shifts in the digital marketing landscape, ranging from digital platforms supporting well-being, to new solutions to sustainability, and many more – the list goes on. Below, some of our Marketing academics and PhD researchers share their expert opinions on the upcoming development in these areas. Without a doubt, this year has plenty in store for everyone involved in this space!


‘Place-based Approaches for Tackling Regional Differences’ – Article by Dr Malu Villela Garcia featured in AXA publication

Person planting on hanged potsIn the below article, featured in an AXA publication on Building Societal Resilience: The Role of Inclusion in a Fragmented World, Dr Malu Villela Garcia, an AXA Fellow at the University of Bristol Business School, explores how “Place-based” approaches can help tackle regional differences and support communities to build sustainable societal resilience. 



What it’s like to do a summer internship abroad

Cityscape of Vietnam - Ho Chi Minh CityBeing an International Business Management (IBM) student, going abroad has been on my wish list since the moment I applied for the course. However, having not met the target marks in first year for a year of study abroad, I had to look for other options to help me realise this goal. On a whim, I decided to apply for a summer placement via the University of Bristol Global Opportunities team to work in Vietnam. Being the usual pessimist, I didn’t expect anything to come of it – so naturally, I was ecstatic when the confirmation e-mail came through.


Dr Vanessa Beck awarded £975k ESRC Grant

Two people passing a CV over on a clipboardDr Vanessa Beck of the University of Bristol Business School has been awarded a grant of £975k from the Economic and Social Research Council (ESRC) to study underemployment and the lived experience of underemployed workers. The project is a collaboration with Prof Tracey Warren and Dr Luis Torres-Retamal from the University of Nottingham, Dr Daiga Kamērade, University of Salford, and Dr Vanesa Fuertes, University of the West of Scotland and will start in January 2023.

The team will be working with Bristol One City, Citizens UK in Nottingham, The Poverty Alliance in Glasgow, and Salford City Council. The research aims to build positive relationships with these organisations and the wider community.