Management Consultancy projects – applying learnings to real-world challenges

Group of students standing and talking at Management Consultancy Unit event

At the University of Bristol Business School, students in their third year have the option to select a Management Consultancy unit, through which they have the opportunity to work on bespoke research projects for not-for-profit organisations in areas such as marketing, fundraising, strategy and social impact.

This unit is one of the exciting partnerships between the Business School, Professional Liaison Network and external partners allowing students to apply their academic studies to real world situations.

Read on to find out more about the research undertaken by students on this unit, this year, and the mutual benefits this unit offers students and organisations who take part.

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On tennis business: how slow marketing and quality product bring success to a Spanish tennis academy

Person standing on a tennis court holding a tennis ball and racket

We caught up with Dr Rushana Khusainova, Senior Lecturer in Marketing about her recent experience at 4Slam Tennis Academy in Barcelona. Dr Khusainova’s teaching and research focuses on mindset, marketing and soft skills and so, fascinated by the success and popularity of the academy despite limited use of promotional marketing, Dr Khusainova interviewed 4Slam CEO and co-founder Jairo Velasco about the academy’s marketing strategies.

The academy utilises slow organic marketing, quality product and prioritise user experience as the keys to their success – in the blog below Dr Khusainova shares her findings.

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Game On: The Unstoppable Rise of Women’s Sport

Dr Fiona SpotswoodDr Fiona Spotswood from the University of Bristol Business School and Professor Martin Hurcombe from the School of Modern Languages recently co-hosted a day of events exploring the consumption and representation of women’s sport. Their focus was on the historical exclusion within the realm of women’s sports and the exploration of opportunities for future change.

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Student PLN placement with DEFRA – a mutually beneficial opportunity

Student looking to the left, in front of leafy backdrop with text 'Student Placement DEFRA' overlaidAt the University of Bristol Business School, students can work with external organisations to utilise transferable skills from their degree in a professional setting. We spoke to BSc Economics and Management student, Karen, about her recent experiences when she did an in-curriculum placement at the Department of Environment, Food and Rural Affairs (DEFRA) organised by the University’s Professional Liaison Network. Find out what she had to say.

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