A major shift is under way in marketing and it is altering not only content creation, but also many marketing processes. Artificial intelligence is a key force in this changing landscape. Our expert academics from the Marketing and Consumption research
In business today, “soft skills” might seem like a misleading term. These crucial abilities, often undervalued, are actually key to successful leadership. In the blog below, Ben Dowman, an experienced leadership consultant and coach, clarifies the importance of soft skills … Read more
On 18th June, the University of Bristol Business School hosted an enlightening event titled “Engagement & Relevance – Point and Counterpoint”, featuring speakers Professor Martin Parker and Professor Robin Holt. The session provided a compelling discourse on the current … Read more
Insights and takeaways from the Faculty ECR event ‘How to live well as a researcher?’
Held in an atmospheric suite at Engineer’s House, this event brought together early-career researchers (ECRs) from across the Faculty of Arts, Law and Social Sciences, … Read more
As societies worldwide get older, the debate over raising the state pension age becomes increasingly pressing. Aging populations, coupled with declining fertility rates and rising life expectancy, are reshaping the landscape of public spending, particularly on pensions. Many countries are … Read more
We caught up with Dr Rushana Khusainova, Senior Lecturer in Marketing about her recent experience at 4Slam Tennis Academy in Barcelona. Dr Khusainova’s teaching and research focuses on mindset, marketing and soft skills and so, fascinated by the success and … Read more
In today’s day and age, truth is a currency in constant flux. We find ourselves navigating a landscape where facts blur with opinions, and trust seems elusive. But how did we arrive at this juncture, and more importantly, how do … Read more
Dr Fiona Spotswood from the University of Bristol Business School and Professor Martin Hurcombe from the School of Modern Languages recently co-hosted a day of events exploring the consumption and representation of women’s sport. Their focus was on the historical … Read more
2024 will be the year of change. The Marketing and Consumption group at the University of Bristol Business School predicts a shift in the digital marketing landscape as new technologies become more widely available and sustainability continues to rise higher … Read more
