Marketing is broadly defined as a set of activities aimed at identifying and fulfilling customer needs, with the goal of generating profit. However, as business practices evolve to suit the changes in our society, nature and planet at large, it … Read more
Tag: research
Our policy, your problem…
The words of the U.S. Treasury Secretary John Connally “It is our currency but it is your problem” originally used in a different context, can be paraphrased to summarise a subtle and perhaps a relatively small problem, but … Read more
Fostering Impactful Research at the University of Bristol Business School
At the University of Bristol Business School, our academics are dedicated to conducting research that makes a tangible difference in society. On 27th March, an Impact Case Study event was organised by Professor Evarist Stoja and the Business School … Read more