A major shift is under way in marketing and it is altering not only content creation, but also many marketing processes. Artificial intelligence is a key force in this changing landscape. Our expert academics from the Marketing and Consumption research
Who doesn’t love a Dragon’s Den-style pitch? On 4 December, the University of Bristol Business School’s Research Team hosted an exciting event where academics presented their innovative research projects aimed at engaging with companies and organisations in Bristol and beyond.… Read more
Marketing is broadly defined as a set of activities aimed at identifying and fulfilling customer needs, with the goal of generating profit. However, as business practices evolve to suit the changes in our society, nature and planet at large, it … Read more
The words of the U.S. Treasury Secretary John Connally “It is our currency but it is your problem” originally used in a different context, can be paraphrased to summarise a subtle and perhaps a relatively small problem, but … Read more
At the University of Bristol Business School, our academics are dedicated to conducting research that makes a tangible difference in society. On 27th March, an Impact Case Study event was organised by Professor Evarist Stoja and the Business School … Read more
