2024 will be the year of change. The Marketing and Consumption group at the University of Bristol Business School predicts a shift in the digital marketing landscape as new technologies become more widely available and sustainability continues to rise higher on the agenda. Here our Marketing academics and PhD researchers weight in on the imminent developments in the sector.
In the English language, success and failure can be seen as polar opposites – perhaps even mutually exclusive. Expressing shades of meaning between them is challenging without using phrases like “pipped at the post” or “missed by a country mile.” While linguistic determinism has its limitations, non-native speakers may still struggle with the colloquial nuances in such expressions. The common use of the phrase “being a victim of your own success” reinforces the idea of success and failure as independent states of being. We need a more nuanced view. Success and failure do exist on a variable scale and are not mutually exclusive, even if we don’t define specific words along that scale – particularly when time is involved.
Want to work 20% less hours for the same pay?
Here’s a debate to enliven your lunchtime chat, and because pretty much everyone around the table has had a job, or goes to school, everyone will have an opinion. In October 2023, ministers warned English councils not to adopt a four-day week regardless of encouraging data from South Cambridgeshire District Council’s positive trial. In fact, working hours have been reducing over the past century, it’s a trend that’s set to continue, alongside working flexibly, remotely and smarter. Numerous trials expound positive benefits including enhancing employee motivation, loyalty, health and wellbeing…doesn’t it all sound a bit too good to be true? (more…)
We’re delighted to announce that Professor Richard Harris and Dr Manuela Pedio have been awarded funding of £234,000 through Innovate UK for a 2-year KTP project with Fathom Consulting. (more…)
At the University of Bristol Business School, we recognise the importance of sustainability and embed this into our research, helping to tackle global challenges affecting businesses and society today. Here is a round-up of some of the sustainability related research of some of our academics:
The UK and UKRI are leading the responsive manufacturing revolution with their recent funding call and Innovation Launchpad Network
University of Bristol academics Dr Phil Davies and Dr James Gopsill have recently been awarded a grant for £100,000 for two research projects that will address this issue of supply chain resilience and the role of AI in creating improvements. (more…)
The value of social entrepreneurship is widely recognised, as every day it is estimated to help over 1 billion lives, and further benefits are expected through its expansion. Yet, how do we support and encourage individuals to embark on social entrepreneurship journey?
Research conducted by Ana Dobre now alumni of BSc Management at the University of Bristol Business School, and supervised by Dr Rushana Khusainova, uncovers motivations behind why people become social entrepreneurs and their role in our globalised world. (more…)
Last week the University of Bristol Business School, along with the Chartered Institute for Securities and Investments, hosted ‘Bank of England economic update and ESG from a stewardship perspective’. Dr Yi Li, Lecturer in Accounting and Finance, attended the event, here she outlines her key takeaways. (more…)
The Accounting Group hosts an extensive programme of research seminars, featuring external scholars and academic experts covering a rich range of exciting topics in the accounting field, including financial reporting, management accounting, climate change, and sustainability. (more…)
What are the reputational risks in this fast-paced world and how can organisations prepare for the worst when crisis hits? (more…)