New year, new rules? Our Marketing and Consumption group at the University of Bristol Business School believes that 2023 will bring some important shifts in the digital marketing landscape, ranging from digital platforms supporting well-being, to new solutions to sustainability, and many more – the list goes on. Below, some of our Marketing academics and PhD researchers share their expert opinions on the upcoming development in these areas. Without a doubt, this year has plenty in store for everyone involved in this space!
FinTech is integral to so much of business and society today, whether it is impacting financial services or the gig economy. PhD candidate Lan Nguyen attended the FinTech for the Good of Society Workshop last week and wrote about the discussions that took place.
New research by the University of Bristol Business School and Curtin University (Australia) academics explores how to respond to today’s grand challenges, such as mental health, by working together across different types of organisations and professions. 
In the below article, featured in an AXA publication on 
New research published by University of Bristol Business School and Oxford University academics reveals how hundreds of thousands of gig workers regularly experience ‘reputational insecurity’. The study, ‘Platforms disrupting reputation: precarity and recognition struggles in the remote gig economy’ published in Sociology, shows that gig workers not only have to contend with the cost-of-living crisis and the ongoing pandemic but are also left feeling frustrated and hopeless by the algorithms used by tech companies. 
The University of Bristol Business School is delighted to announce the publication of ‘The Threat: How Digital Capitalism is Sexist – And How to Resist’ by Dr Lilia Giugni, Lecturer in Social Innovation and Strategy.